About Us

Ordinary People Stay Ordinary, It’s Only The Misfits Who Have A Chance.

The algorithm runs your life.

Face buried in your phone, mindlessly scrolling until your eyes are sore.

Mindless consumption and a lack of adversity have numbed us all into unfulfilled zombies, totally content with normalcy as long as the day ends with Netflix.

The cure?

Making life harder.

Modern conveniences have dulled the mind and body, the gym is a sanctuary for reintroducing adversity to a life devoid of it.

Ordinary people yearn for more, misfits lift heavy-ass weights to EARN more.

We're waging an all-out war on average.



Designed & Printed in Boston, Massachusetts